I’m boss woman cheerleader that loves to cheer on women as they step out and start doing what they are called to do! Nothing makes me happier than seeing a woman living and thriving in her purpose-filed life.

Hi, I'm Paola. 


  • I’m also the Host and Creator of But First, She Failed Podcast, a Top 50 Apple Podcast in Entrepreneurship.

  • I’m a former journalist and national news producer that's has had stories appear on Univision, Telemundo and ABC News among others. 

  • While working in news my favorite stories were always profile pieces that helped and inspired.

  • Now I’m taking my passion of storytelling and helping women redefine “failure” while gaining clarity and confidence when it comes to their careers and businesses.

  • I’m also Chicago girl that has made Miami home, where I live with my husband and very active toddler son! 

Hey Friend,

I'm Paola Soares, a former journalist turned podcaster, wife, mama to a very active toddler, entrepreneur, Purpose Clarity Coach, Speaker and deep believer that all women should be living the purpose-filled lives of their dreams.

While working in national news I  loved working on stories that inspired and uplifted now I've taken my passion of story-telling and combined it with something that I'm very passionate about, helping women redefine failure to chase bold dreams.

See when I was in my career I dealt with a lot of imposter syndrome and fear of failing. While working in my dream industry I was let go from a position, which for me was catastrophic due to my deep fear of failing, insecurities and unrealistic perceptions around success.

After years of playing it safe and feeling "stuck" working in things that left me passionless. I had life changing revelation, every successful person "fails" and it's all part of the journey towards success and purpose.

So I started to dream big again, made strategic decisions to change my mindset and worked towards living the life of my dreams. Now I'm committed to helping other women do the same by helping them leave jobs they are feeling "stuck" by helping them find clarity on their calling, build authority and start their dream business. My hope is they will start living the purpose-filled boss woman life of their dreams.

 I learned a lot through my process and I’m excited to share those same principles with you. So if you are ready to start thriving and build a brand and business that is aligned with who you REALLY are! Then Let’s go!

Here's how I can help you

TAKE THE BOSS WOMAN QUIZ

Find out your boss woman Personality to see what work scenario best suits you! 

Starting From Scratch And Need Clarity Or Are You 
Ready To Launch A Impactful 
& Influential Podcast

Receive A Dose Of Inspiration On How To Develop The Boss Woman Within you

LISTEN TO THE PODCAST

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WORK WITH PAOLA